Marketing Manager - Bijou
(Wine Jobs:
Sales & Marketing)
Full Time
Remote,
England
MUST HAVE KNOWLEDGE OF THE WINE INDUSTRY TO APPLY, PLEASE.
About Us:
Bijou is a vibrant wine brand from southern France, owned by Crush Wines, dedicated to crafting exceptional wines that embody the spirit of its unique terroirs. We are looking for a passionate Marketing Manager to join our team and help elevate our brand presence across multiple platforms. If you love wine, have a flair for writing, and are incredibly organised, this could be the perfect role for you.
Role Overview:
As a Marketing Manager, you will support the team by writing engaging press releases, creating compelling brand content, and contributing to the overall marketing strategy. The ideal candidate is a strong writer who understands how to position a ‘premium’ brand, has knowledge of wine (WSET qualified or similar), and can build relationships with key stakeholders. You will play an important role in representing Bijou's brand voice across digital and print platforms.
The focus of this role will be ensuring that Bijou is maximising on press and PR opportunities across all key territories including Europe, Asia, America and Canada – this includes relevant events and partnerships. You will have autonomy over press communications, and write press releases that position the brand as premium, sustainable and innovative. You will also comprehend how nuances in language can better target different audiences, specifically within the b2b market.
This all requires good experience in the wine industry, and will mean you able to undertake ‘gap-analysis’ within different markets and customer portfolios, and spot trends for new product development.
Beyond those key responsibilities, you will grasp the fundamentals of marketing and be able to support with the day to day marketing tasks of the company. This includes but is not limited to social media content creation, trade fair organisation, marketing asset production, campaign management, contact list creation, sampling management, digital marketing, Wordpress etc.
Key Responsibilities:
- PR Communication: Draft, edit, and distribute press releases to media outlets and partners and develop relationships with press, PR and influencers worldwide. Take responsibility for press communications and work with the Marketing Manager to execute the Bijou content strategy. Research and highlight PR opportunities for growth through events, awards and partnerships.
- Brand Storytelling & Copywriting: Help communicate the Bijou brand story through compelling written narratives that align with our brand values. Assist in writing product descriptions, tech sheets, and other marketing materials.
- Wine Knowledge: Leverage your understanding of wine to create accurate, informative, and appealing content for Bijou’s audiences. Analyse current market and market trends to produce recommendations on new product placement and business development opportunities.
- Collaboration: Work closely with the Marketing Manager and sales team to ensure campaigns are cohesive and effective.
Skill set:
- Totally fluent in English with excellent written and verbal communication skills. French speaking would be a huge advantage but not a necessity.
- Proven experience in PR, marketing, content creation, or a related field.
- Strong knowledge of wine and a passion for the wine industry (WSET qualified or similar).
- Ability to create engaging, premium, brand-aligned content that resonates with target audiences.
- Ability to work independently and manage time effectively in a remote environment.
- Experience with social media platforms (Instagram, Facebook, etc.) and graphic design tools such as Adobe and Canva is advantageous.
Why Bijou?
- Bijou is a prestigious, award-winning, international brand selling wines in over 50 countries worldwide.
- Dynamic, passionate team in the heart of the wine industry.
- Flexibility to work remotely from anywhere.
- Opportunity to grow with the brand and develop your skills in a creative, supportive environment.
If you're excited about this opportunity and meet the qualifications, we'd love to hear from you. Please submit your resume, cover letter, and any other materials you’d love us to see to [email protected]
How To Apply
If you're excited about this opportunity and meet the qualifications, we'd love to hear from you. Please submit your resume, cover letter, and any other materials you’d love us to see to
[email protected]
