Decanter World Wine Awards Sales Executives
(Wine Jobs:
Management & Administration)
Contract
Decanter
United Kingdom,
England
Salary: £120 Daily
Now in its 22nd year, Decanter World Wine Awards (DWWA) has firmly established itself as the world’s largest and most influential wine competition. Respected globally for its rigorous judging process and world-class judges, DWWA results are trusted internationally by both trade and consumers.
- Working within the Commercial team the Awards Sales Executive will help drive entries to the Decanter World Wine Awards
- This is an exciting opportunity for a French/Spanish/Italian speaking individual, with an interest in wine to work within the Decanter’s sales team.
- Working to maintain and build relationships with existing entrants and utilising new entrant data this is an exciting opportunity to grow the DWWA Awards entries year on year.
Job Purpose:
The DWWA Awards Sales Executive is key to driving entries for the Decanter World Wine Awards 2025, focusing on targeted markets. The role involves proactively engaging potential clients and trade bodies, building and maintaining relationships with entrants, reconnecting with past participants and researching new prospects to promote the benefits of entering.
Responsibilities include pitching entries with incentives, using marketing tools to highlight DWWA’s unique selling points and supporting sales and marketing in core markets (Spain, Italy, France). The main goal is to grow entries, expand market reach and boost brand awareness through personalised outreach via phone and email.
Key Responsibilities:
Achieve Entry Targets: Responsible for achieving and contributing to DWWA entry targets in key focus markets by increasing wine entries by global producers.
New Client Acquisition: Research and identify new potential clients, including individual wineries, trade bodies and groups.
Sales Pipeline: Accountable for building and maintaining a strong sales pipeline of new entrants to meet or exceed sales goals. Measured by the volume of new clients entered into the competition.
Client Retention & Relationship Management: Maintain relationships with existing entrants to ensure a smooth entry process and continued participation.
Revenue Growth: Responsible for contributing to revenue growth by achieving entry sales targets and exploring new revenue-generating opportunities (group deals, upselling).
Collaboration with Sales Team: Support key sales team members in focus markets with relevant information and market insights to enhance collective sales efforts.
Use of Marketing Tools: Utilise key marketing tools (email campaigns and social media engagement) to support sales initiatives.
Reporting & Data Management: Responsible for keeping accurate records of sales activities and client interactions. Need to update entry system with new contacts.
Training & Development:– Stay updated on wine industry trends, DWWA competition standards and the DWWA judging process to better serve clients.
What do I need to succeed?
Bilingual/Multilingual Proficiency – Strong reading, writing and speaking skills in multiple languages (in either/both/all Spanish, Italian, French) is ESSENTIAL with the ability to accurately communicate and negotiate in both verbal and written forms. This capability is essential for interacting with international clients, translating documents and creating personalised emails to engage with our target markets.
Telecommunications –Comfortable with using phone and video conferencing platforms (e.g., Zoom, Google Meet), and virtual calling software for outbound calls on a daily basis.
Email – Familiarity with email marketing platforms (e.g., Campaign Monitor) for crafting and sending targeted campaigns to engage prospects and clients.
Google Workspace – Proficiency in Excel/Google Sheets for managing and organising sales leads.
Research – Ability to use online research tools like LinkedIn Sales Navigator, industry directories and wine databases to identify new prospects and trade bodies for potential outreach.
Social Media Platforms – Familiarity with LinkedIn and other social platforms for professional networking and outreach to prospective clients or trade bodies.
Customer Relations Experience – Proven experience in building and maintaining relationships with clients, demonstrating a deep understanding of their needs and ensuring a personalised approach to sales. Consistently delivering exceptional customer service is crucial, while maintaining brand tone and adhering to the communication style of Decanter.
Wine knowledge would be an advantage, but not essential.
Additional Application Instructions
Strong reading, writing and speaking skills in multiple languages (in either/both/all Spanish, Italian, French) is ESSENTIAL with the ability to accurately communicate and negotiate in both verbal and written forms.
Desired WSET Qualifications
Level 1 Award in Wines, Level 2 Award in Wines (or Level 2 Award in Wines and Spirits), Level 3 Award in Wines (or Level 3 Award in Wines and Spirits), Level 4 Diploma
